Sameer Babu
Hi Welcome
An established Creative with a well-rounded background in the industry. Committed to satisfying the needs of the client from concept to completion on projects that include Ad Campaigns, Branding, Annual Reports, Direct Mail, Identity, Newsletters, Flash Presentations, Web Graphics, Display Advertising, Video and Motion Graphics. Design and Visual Arts Educator. Excel in positions demanding high level creative, organizational, administrative, and interpersonal skills. Known for weaving a compelling story out of any strategy... A real team-player.
Brand differentiation.
by Design.
Academic Qualification
Diploma in Graphic Designing
Bachelor of Arts - Calicut University
Languages:
English [R+W+S], Arabic [R+W], Hindi [R+W+S], Malayalam [R+W+S]
Countries Worked In:
China, India & UAE [@ Present]
Software Skills
Current job profile: Manager-Creative Services
Reporting to the Global Vice President- Marketing & Communications, I have experience as a production artist and am seasoned in managing a group of at least four production artists or graphic designers.
I am articulate, patient and tenacious, thriving in a high job volume environment and will provide insight for concept. I have the proven ability to produce jobs independently with strong collaborative and multitasking capabilities. I also have critical skills in workflow process, scheduling, trafficking and project management.
My role oversees the production of promotional videos, online and offline marketing materials, as well as to produce a strongly branded suite of materials which appeals to a global audience.
Key Tasks & Responsibilities:
Maintaining the integrity of the Xpress Money branding guideline across global and market specific collateral.
Managerial responsibilities:
Professional Experience [12 Years]
Sharjah Advertising L.L.C [Dubai-UAE]:
Designation: Graphic Designer
2004 to Feb 2008 [2007 in China]
UAE Exchange Services Ltd. [Abu Dhabi-UAE]:
Designation: Senior Designer/Studio Manager
Apr 2008 to May 2011
Xpress Money Services Ltd. [Abu Dhabi-UAE]:
Designation: Manager-Creative Services
May 2011 to till date
• Manage deliverables across different media types and 100+ versions worldwide - to successful upload and completion - media
types include catalogs, posters, packaging, direct mail, sales collateral, PDF's, and tradeshow graphics
• Run weekly production meetings, holding direct reports accountable for deadlines, while influencing other stakeholders (Copy,
Marketing, etc.) to support successful outcomes
• Accountable for improving Creative Workflow, streamlining process for faster turnaround,
at less cost, without error, at the highest quality output
• Evaluate all operational aspects of department, including creative hardware/software, their cost-benefit, making sound
recommendations to Global Vice President- Marketing & Communications to improve process.
• Responsible for trafficking/ tracking jobs, from beginning to end, by resource, so productivity by job type and personnel can be
measured and improved upon
• Primary liaise and communication "bridge" between Creative Services & Marketing
• Partnering with Manager of Copy/Content, take our library of Digital Assets, naming convention,
and file access procedures to the next level
• Create and maintain product photos for print and web. Manage plan for photography shoots (style list, dates, budget). Manage
online photo library and naming conventions
• Create, communicate, implement and document all processes/ SOPs within Creative Services
• Manage all jobs for release to Printer(s)
• Keep stakeholders informed of project status.
• Participate in strategic discussions and provide creative solutions.
• Present ideas and creative work to client.
• Support creative rationale and sell concept to the client.
• Defend concept when it is not in line with client request but is within brand strategy and
provides a better solution to address the need
• Ensure timely submission of timesheets.
• Coordinate traditional media as well as online marketing campaigns and social
CV